Track Which Ads Drive Sales

You can't scale until you can see what's working

Do you even know exactly which ads are making you money? Most business owners think they do. Every business owner I've worked with does not have analytics set up properly. It's crazy. If you want to truly know what ads, what marketing, and what social media is driving sales, you're not going to be able to scale your business until you set that up.

Set it up once

It's one of the hardest things to set up, but you only have to set it up once. There's multiple softwares out there. We have software at Work with us at AutomationLinks that will track where somebody found you from, what video they watched, what email they opened, and what pages they were on. It tracks your visitors and leads so you know exactly where they came from and what worked.

Shut off the losers, spend more on the winners

Once you know that, shut off the ads and channels that aren't working. Put more money into the winners. That's the simple way to scale. For more on getting your ads working, see three quick fixes for ads that aren't working.

This sits inside a full advertising system. The four-step strategy is how I build follow-up before I spend more on ads.