Google Ads vs Facebook Ads: Which Should You Start With?

If you're wondering whether to use Google Ads or Facebook Ads, the simple answer is both, but not on day one. Start with Google, because that's where your ideal customer is searching for a solution. That's search intent. Then use Facebook Ads and Instagram Ads to retarget them. That's what gets you the highest ROI first.

Key takeaways

The answer is both, but not at the same time on day one.
Start with Google Ads, where people are searching with intent.
People also search on ChatGPT now, not just Google.
Retarget those visitors with Facebook Ads and Instagram Ads, then run both later.

Start with Google Ads

If you're wondering if you should be using Google Ads or Meta Ads, the simple answer is both, but someday. Start with Google, because that's where your ideal customer is searching for a problem. They call that search intent. Somebody's looking for a solution, they're going to search on Google, and or ChatGPT now.

Retarget with Facebook Ads

From there, once they hit your website or landing page, use Facebook Ads and Instagram Ads to retarget them. That's what's going to get you the highest ROI immediately. You can then run them both in the future, but start with Google, retarget on Facebook, then you're ready to grow.

Send that traffic to a landing page, not a homepage. See website vs landing page, what retargeting ads are, and How to run Google, Facebook, and YouTube ads with AI marketing automation.