How to Make Sure Your Leads Don't Forget About You

Leads forget you fast. You might think about booking something at a red light, the light turns green, and you totally forget. If you stay top of mind with retargeting ads and emails, they're going to remember you and come back and choose you before they choose a competitor. They're never going to book the first time they see you.

Key takeaways

Leads forget you quickly, the same way you forget a hotel at a red light.
They're never going to book the first time they see you.
Stay top of mind with retargeting ads and reminder emails.
If you're the one they remember, they choose you over a competitor.

The red light problem

Something a lot of businesses are surprised at is how fast their leads forget about them. If you want to book a hotel, a flight, or a reservation, you probably have to go ask your spouse. You might be thinking about booking that hotel at a red light in your car. The light turns green, you put your phone down, and you totally forget. Next time you do a brand new search, you might find a competitor.

Stay top of mind

That's where the biggest difference is. If you can do retargeting, tomorrow when they log on to Facebook they see your ad. The next day they log into their email and you have an email: hey, don't forget to book with us. If you're the one that's staying top of mind, that is what they're going to remember. You always have to remind someone.

If you can run ads to remind them and retarget them, and you can send some emails to remind them, they're going to come back and choose you before choosing your competitor. See also what retargeting ads are and Lead follow-up, funnels, and retargeting.

From AutomationLinks

Common questions

How do you make sure your leads don't forget about you?

Stay top of mind. Run retargeting ads and send emails to remind them, because they're never going to book the first time they see you.

Why do leads forget so fast?

The same way you forget a hotel you thought about at a red light. The light turns green, you put your phone down, and later you search again and find a competitor.

What does stay top of mind mean?

When they log on to Facebook they see your ad, and the next day they get an email that reminds them to come back and book with you.