Run Ads on Every Platform | Brad Smith, Entrepreneur

A mistake I see a lot of business owners make is running ads on just one platform. You build up some visitors and views there, but when those people log in somewhere else, they see your competitors. Set aside a small budget to run ads on every platform. That way, once somebody hears about you from one ad, they remember you every time they log in. That's how you truly scale with ads.

What to do

Running ads on just one platform is a common mistake.
When people log in somewhere else, they see your competitors.
Set aside a small budget to run ads on every platform.
Once someone hears about you, they remember you every time they log in.

The one platform mistake

A mistake I see a lot of business owners make is running ads on just one platform. Yeah, you're building up some visitors and some views on that one platform. But what happens when those people go log in somewhere else? They see your competitors.

Show up everywhere

That's why I recommend setting aside a small budget of your revenue to run ads on every platform. Once somebody hears about you from one ad, they remember you every time they log in. That's how you truly scale with ads.

Not sure where to start? See the best place to advertise and Google Ads vs Facebook Ads. Showing up again after someone finds you is what retargeting ads do.

This is a big part of my advertising strategy: make people aware of you, then show up on every channel so they remember you when they're ready to buy.