Facebook Ads

When to use Facebook Ads and Instagram Ads, including retargeting, from Brad Smith, entrepreneur and founder of AutomationLinks.

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  What Are Retargeting Ads?

  Retargeting ads are the ads you already see every day. A pixel on your website remembers people who searched, visited, or followed you, then reminds them about your brand.

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  How to Make Sure Your Leads Don't Forget About You

  Leads forget you fast. Stay top of mind with retargeting ads and emails so they come back and choose you before they choose a competitor.

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  Google Ads vs Facebook Ads: Which Should You Start With?

  Start with Google Ads, where buyers are already searching. Then retarget those visitors with Facebook Ads and Instagram Ads.

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  Ads Not Working? 3 Quick Fixes for Google and Facebook Ads

  If your ads are not working, check the platform, send traffic to a landing page, and send lead quality data back to Google or Facebook.