Key takeaways

  • Retargeting ads are the ads you already see every day.
  • A pixel on your website remembers people who searched, visited, or followed you.
  • You can then show them videos and pictures that remind them about your brand.
  • Brad calls this the Nike shoe effect.

The Nike shoe effect

Most business owners are confused about retargeting ads, but we see them every day. If you say the word Nike shoe, you're going to see shoes next time you log into Instagram. If you search for pizza, you're going to see pizza restaurants next time you're on Facebook.

How retargeting ads work

Retargeting is a pixel that goes on websites. After somebody either searches, visits your website, or even follows you on social media, retargeting ads will know that. You can set those up to show them videos and pictures to remind them about your brand.

For a longer look at staying in front of people after they leave, see how to make sure your leads don't forget about you and Lead follow-up, funnels, and retargeting.

Common questions

What are retargeting ads?

Retargeting ads are the ads you already see every day. A pixel on your website remembers people who searched, visited, or followed you, then shows them videos and pictures that remind them about your brand.

How do retargeting ads work?

A retargeting pixel goes on your website. After someone searches, visits, or follows you, you can show them videos and pictures that remind them about your brand.

What is the Nike shoe effect?

Brad's simple picture: say Nike shoe, and you see shoes the next time you log into Instagram. That same tool can work for your business.

Keep reading

Brad Smith on making sure leads don't forget about you: 30 leads every 30 daysNext post in RetargetingHow to Make Sure Your Leads Don't Forget About YouLeads forget you fast. Stay top of mind with retargeting ads and emails so they come back and choose you before they choose a competitor.

Related posts

Brad Smith on Google Ads vs Facebook Ads: Retarget on FacebookRelatedGoogle Ads vs Facebook Ads: Which Should You Start With?Start with Google Ads, where buyers are already searching. Then retarget those visitors with Facebook Ads and Instagram Ads.Brad Smith compares a website vs a landing page: Your website is killing your adsRelatedWebsite vs Landing PageA website is all about you and builds trust. A landing page is all about your customer, with one offer and a form you can follow up on.Brad Smith on how much a small business should spend on marketing: Set aside 15% to scaleRelatedHow Much Should a Small Business Spend on Marketing?If you're under $10,000 a month, learn it yourself or hire a freelancer. Once you hit $10,000 a month, set aside 5%, 10%, or 15% of revenue to stay the same, grow, or scale.
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