Key takeaways

  • A website is all about you, and it's there to build trust.
  • The average website converts 0.01%.
  • A landing page is all about your customer and what they search for.
  • Give them something in exchange for their name and email, then follow up.

What a website is for

A website is all about you and it's to build trust. This is a business I can trust. There's all the services they have, that's great, but it's not going to get conversions. The average website converts 0.01%.

What a landing page is for

A landing page is all about your customer. What they search for, put that in the title. What their pain points are, put that in the sub-headline. What exactly is going to help them answer or solve their pain point. Give them something in exchange for their name and email. So the website's all about you, the landing page is all about your client. Get them to fill out a form, follow up from there.

This is why ads should go to a landing page, not a homepage. See ads not working, 3 quick fixes, The complete guide to creating a high-converting landing page, and This AI landing page strategy gets more leads.

Common questions

What is the difference between a website and a landing page?

A website is all about you and builds trust. A landing page is all about your customer, what they search for, and a form you can follow up on.

What does the average website convert at?

In this Short, Brad says the average website converts 0.01%.

What should a landing page include?

Put what they search for in the title, their pain points in the sub-headline, and give them something in exchange for their name and email. Then follow up.

Keep reading

Brad Smith talks about Google's free $500 ad credit: Google gives you $500 creditNext post in AdsGoogle's Free $500 Ad CreditStart at $500 a month. Google gives you a $500 credit, and ChatGPT Ads gives you a $250 credit. Use it to test, then scale if you're making an ROI.

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Brad Smith shares three quick fixes for ads: Your ads aren't workingRelatedAds Not Working? 3 Quick Fixes for Google and Facebook AdsIf your ads are not working, check the platform, send traffic to a landing page, and send lead quality data back to Google or Facebook.Brad Smith explains retargeting ads: Retargeting follows your buyersRelatedWhat Are Retargeting Ads?Retargeting ads are the ads you already see every day. A pixel on your website remembers people who searched, visited, or followed you, then reminds them about your brand.Brad Smith on making sure leads don't forget about you: 30 leads every 30 daysRelatedHow to Make Sure Your Leads Don't Forget About YouLeads forget you fast. Stay top of mind with retargeting ads and emails so they come back and choose you before they choose a competitor.
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