Ads Not Working? 3 Quick Fixes for Google and Facebook Ads

Fix 1: Go where your customers are

If you're doing any ads for your business and you feel like they're not working, there are things you may be doing wrong that you could quickly improve. First of all, are your ideal customers on that ad platform? Usually we find Google is a great search intent one. So you want to show up your Google Ads for the things your ideal customers are searching for.

Fix 2 and 3: Landing pages and lead data

Maybe you're doing ads perfectly like that, sending traffic to your homepage. You should always send your ads to a landing page. That's going to increase your conversion. And if you're not sending the data back to the ad platform, you're missing out. This is one of the biggest things we learned. If you send data back to Google, Facebook, or wherever you're running ads, and you say this is a good lead versus this is a bad lead, they're going to be able to improve the algorithm to show more ads to your ideal lead.

The same three fixes are in where are your customers searching and the best place to advertise. See also website vs landing page and How to run Google, Facebook, and YouTube ads with AI marketing automation.