Show X Ads to Premium Users

What changed on X

This is one of the most impactful updates we've seen on X, and they didn't really tell anyone. I'm on the top premium tier, $200 a month. When I scroll down on a friend's post, I see an X ad in the replies, marked ad.

When I was paying $40 a month, I didn't see any ads. Now that X is having people combine their accounts with Grok Bot, it doesn't matter which plan you're on. You're going to see ads in the replies.

Why it matters

This solves the biggest problem everyone's had running X ads. Up until now, you could only show your ads to free users. Now you can show your ads to your ideal customers, the ones paying for that blue check mark.

Build ads around keywords

Say somebody posts, anybody know a roofing company? If you use the keywords roofing company, your ad can show right below in the replies. Same thing for an HVAC company when somebody's asking for AC help or suggestions.

This is probably going to be your best lead. That person is actively looking for something, and you show up right below it, not only to them but to their entire audience. Keep the ad relevant to the post. An ad that has nothing to do with the conversation won't interest the people reading the replies.

Picking the right words starts with knowing where your customers are searching.

Setting up X ads

The new X ads dashboard has some good updates, like a lead center and lead forms. When you set up your ads, put in all the keywords you want your ad to show up under, then exclude the ones you don't want. From there, retarget your followers.

Use three templates: top of funnel, middle of funnel for your retargeting ads, and bottom of funnel to get the sale. I shared 25 examples by industry in an article on X.

And don't boost posts. Here's why you should never boost an X post as an ad.

X ads work best inside a full advertising system, where people who find you once keep seeing you. That's also why I run ads on every platform.