Where Are Your Customers Searching? Pick the Right Ad Platform

If your ads are not working, first ask where your customers are searching. Brad Smith, entrepreneur and founder of AutomationLinks, says Google is a great search intent platform, so show your Google Ads for the things your ideal customers are searching for. Send that traffic to a landing page, and send lead data back.

Key takeaways

First ask if your ideal customers are on that ad platform.
Google is a great search intent platform for what customers are searching for.
Send ads to a landing page, not your homepage.
Send good lead versus bad lead data back so the algorithm can improve.

Are your customers on that platform?

If you're doing any ads for your business and you feel like they're not working, there are things you may be doing wrong that you could quickly improve. First of all, are your ideal customers on that ad platform? Usually we find Google is a great search intent one. So you want to show up your Google Ads for the things your ideal customers are searching for.

Landing pages and lead data

Maybe you're doing ads perfectly like that, but sending traffic to your homepage. You should always send your ads to a landing page. That's going to increase your conversion. And if you're not sending the data back to the ad platform, you're missing out. If you send data back to Google, Facebook, or wherever you're running ads, and you say this is a good lead versus this is a bad lead, they're going to be able to improve the algorithm to show more ads to your ideal lead.

These same three points also show up in ads not working, 3 quick fixes and the best place to advertise. For finding the words customers type, see How to find what your customers are searching for on ChatGPT, Google, and YouTube.

From AutomationLinks

Common questions

Where are your customers searching?

Start by asking if your ideal customers are on that ad platform. Google is a great search intent platform, so show up for the things they are searching for.

What if ads go to my homepage?

Send ads to a landing page instead of your homepage. That's going to increase your conversion.

Why send lead data back to the ad platform?

If you tell Google or Facebook which leads were good and which were bad, the algorithm can show more ads to your ideal lead.