Ads
Short answers on ads, spend, and where to start, from Brad Smith, entrepreneur and founder of AutomationLinks.
Topic: Ads
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What Are Retargeting Ads?
Retargeting ads are the ads you already see every day. A pixel on your website remembers people who searched, visited, or followed you, then reminds them about your brand.
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How to Make Sure Your Leads Don't Forget About You
Leads forget you fast. Stay top of mind with retargeting ads and emails so they come back and choose you before they choose a competitor.
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How Much Should a Small Business Spend on Marketing?
If you're under $10,000 a month, learn it yourself or hire a freelancer. Once you hit $10,000 a month, set aside 5%, 10%, or 15% of revenue to stay the same, grow, or scale.
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Google Ads vs Facebook Ads: Which Should You Start With?
Start with Google Ads, where buyers are already searching. Then retarget those visitors with Facebook Ads and Instagram Ads.
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Where Are Your Customers Searching? Pick the Right Ad Platform
If your ads are not working, first ask where your customers are searching. Show up on Google for those searches, send traffic to a landing page, and send lead data back.
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Website vs Landing Page
A website is all about you and builds trust. A landing page is all about your customer, with one offer and a form you can follow up on.
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Google's Free $500 Ad Credit
Start at $500 a month. Google gives you a $500 credit, and ChatGPT Ads gives you a $250 credit. Use it to test, then scale if you're making an ROI.
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Ads Not Working? 3 Quick Fixes for Google and Facebook Ads
If your ads are not working, check the platform, send traffic to a landing page, and send lead quality data back to Google or Facebook.
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Best Place to Advertise
The best place to advertise is where your ideal customers already are. Google is a great search intent platform. Send ads to a landing page, and send lead data back.
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Never Boost an X Post as an Ad
Never boost an X post as an ad. Use X ads manager and run an existing post as an ad to your ideal audience instead.