Best Place to Advertise

Start where customers are searching

If you're doing any ads for your business and you feel like they're not working, first ask: are your ideal customers on that ad platform? Usually we find Google is a great search intent one. So you want to show up your Google Ads for the things your ideal customers are searching for.

Then fix the page and the data

Maybe you're doing ads perfectly like that, sending traffic to your homepage. You should always send your ads to a landing page. That's going to increase your conversion. And if you're not sending the data back to the ad platform, you're missing out. If you send data back to Google, Facebook, or wherever you're running ads, and you say this is a good lead versus this is a bad lead, they're going to be able to improve the algorithm to show more ads to your ideal lead.

These same points are in ads not working, 3 quick fixes and where are your customers searching. See also How to find what your customers are searching for on ChatGPT, Google, and YouTube and Google Ads at AutomationLinks.