Key takeaways

  • Start super low, like $500 a month.
  • Google gives you a $500 credit, and ChatGPT Ads gives you a $250 credit.
  • That $500 is for testing, experiments, and finding which ads convert.
  • Then bump it up $500 to $1,000 every month as long as you're making an ROI.

Start with $500 a month

If you're wondering how much you should be spending on ads, start super low. Just like $500 a month. And the cool thing is a lot of these ad platforms will give you a credit. Google gives you a $500 credit. ChatGPT Ads gives you a $250 credit. So you can get a credit to get started.

Test, then scale

That $500 is all about testing and experiments. You need to find your ideal audience. You need to find which ads convert the best, and you need to see which one brings in the highest quality leads. From there, you can scale. Then bump it up $500 to $1,000 every month as long as you're making an ROI.

For a wider view of marketing budget, see how much a small business should spend on marketing and Google Ads at AutomationLinks.

Common questions

What is Google's free $500 ad credit?

Google gives you a $500 credit to get started on ads. Brad also notes that ChatGPT Ads gives you a $250 credit.

How much should you start spending on ads?

Start super low, like $500 a month. Use that spend to test and find which ads convert, then scale.

When should you raise ad spend?

After you find your audience and which ads bring in the highest quality leads, bump it up $500 to $1,000 every month as long as you're making an ROI.

Keep reading

Brad Smith shares three quick fixes for ads: Your ads aren't workingNext post in Google AdsAds Not Working? 3 Quick Fixes for Google and Facebook AdsIf your ads are not working, check the platform, send traffic to a landing page, and send lead quality data back to Google or Facebook.

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Brad Smith on how much a small business should spend on marketing: Set aside 15% to scaleRelatedHow Much Should a Small Business Spend on Marketing?If you're under $10,000 a month, learn it yourself or hire a freelancer. Once you hit $10,000 a month, set aside 5%, 10%, or 15% of revenue to stay the same, grow, or scale.Brad Smith on Google Ads vs Facebook Ads: Retarget on FacebookRelatedGoogle Ads vs Facebook Ads: Which Should You Start With?Start with Google Ads, where buyers are already searching. Then retarget those visitors with Facebook Ads and Instagram Ads.Brad Smith on the best place to advertise: If you're doing any ads for your businessRelatedBest Place to AdvertiseThe best place to advertise is where your ideal customers already are. Google is a great search intent platform. Send ads to a landing page, and send lead data back.
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