X Ads Course

Welcome to the full X advertising course. We will continue updating this to bring as much value as possible.

1. Add us to your X ad account:

2. How to set up your shop links:

3. Automate Your Posting

We recommend using Hypefury to schedule and automate your posting. Add @Bradsmithcoach as a user after creating your account so we can help optimize it.

After you watch the setup and optimization video, move on to the next lesson for the updated ad setup.

Need help? Reach out to our referral who we hire to set up all of our X conversion pixels:

• Sign up to Fiverr for free with my affiliate link.
• Then reach out to Ozon to help set this up (let him know I referred you).

Phase 1: Setting Up Conversion Events

1. Adding the Pixel to Your Site

• Access the Event Manager on your Twitter Ads account.
• Find and copy the Twitter pixel base code.
• Add the base code to the head area of your website or use Google Tag Manager.

Detailed Steps:

• Access the Event Manager: From your Twitter Ads account, go to the Event Manager.
• Find and Copy the Pixel Code: You will see your Twitter pixel. There might be a pop-up when you set up your new account, but either way, you need to get to that Twitter pixel and copy the base code.

Adding the Code to Your Website:

• If adding directly to your website, locate the head HTML section of your site. Paste the Twitter pixel code there

If using Google Tag Manager:

• Go to your Google Tag Manager account.
• Create a new tag.
• Name the tag for easy reference (e.g., Twitter Pixel).
• In the tag configuration, choose to add a custom HTML tag.
• Paste the Twitter pixel code into the custom HTML section.
• Set the trigger to fire on all pages.
• Save and publish the tag.

Important Note: If your website already uses multiple tracking codes, such as Google Analytics or Facebook pixels, it’s advisable to use Google Tag Manager to keep your website running smoothly and avoid slowing it down with too many scripts.

Optimizing for Conversions

Setting Up Events:

• Create Conversion Events: After adding the pixel code, set up conversion events based on the actions you want to track (e.g., leads, purchases, sign-ups).
• Example - Lead Event:
• Go to the Event Manager and create a new event.
• Name the event (e.g., Lead).
• Define the event by either specifying a thank-you page URL (if you use one) or letting Twitter automatically track the event.
• Save the event configuration.
• Example - Purchase Event:
• Similar steps as the lead event, but name it Purchase.
• Define the purchase event with detailed tracking parameters.
• Add the purchase code to the head section of your website or through Google Tag Manager.

Tracking and Verification:

• Verification: Ensure that the events are tracking correctly by testing the actions on your website and checking the Event Manager for recorded events.
• Monitoring: Regularly monitor the events to ensure they are firing correctly and capturing the desired actions.

Steal the audience from your ideal follower look-alikes. This is by far the best audience you can capture.

Goal:

The goal with top of funnel is to get people to leave comments, engage with your current posts, follow you, and start building your retargeting. If you make good organic content they will follow you and sign up for your newsletter or lead magnet.

You do not want to sell anything to TOF as they don’t know or trust you yet.

Budget: 60% of budget

TOF: Reach

TOF: Reach, ideal audience followers

Account brand safety & suitability controls

Pro Targeting

Get the X Pro Targeting Chrome extension

Follower look-alikes

Targeting strategy

Ad Types

Ad Copy:

Images + making the text something that can benefit them.

Quantity:

Run 15-20 of your best organic ads that have received the most engagement. Narrow that down to 5, and keep testing those 5 every single week.

Engagements, it’s time to build that relationship. You want them to start engaging, watching your videos, and leaving comments. Use posts that get them to leave comments for guides, or ways you can DM them something.

Goal:

Encourage them to join your newsletter or free lead magnets. You still are not selling anything yet, you want them to see you a few more times. Keep giving value!

Budget: 20% of budget

Ad types

• Teaching/Coaching Video = relationship builder
• Short video = Accomplishment/Story
• Images = Giving value

Retarget with sales. The offer has to be totally relevant with your organic posting, and your previous ads. If you are selling cookies and then offer everyone a diet on BOF it won’t work.

• Organic: how to follow up
• BOF: download my follow up guide

Use humor, tell a story, make it fun.

Budget: 20% of budget

Only retarget people who engaged

You will need to swap these out weekly or bi-weekly and find winners, just like you would any other type of ad platform.

• 3 images
• 3 short videos
• 3 long videos

Assume they like you already, you can send them directly to a booking link or payment link. By now they would have opted in to the link in your bio if they really wanted to be on your lead magnet.

These are real follower ads I run on X to meet more founders. Use them as a starting point and write your own in your voice.

See one of my organic posts that started this angle.

Ad copy 1

I don't need more followers. I need more people worth following.

If you're building a real business, doing good work, and still excited about Monday morning, say hello.

I'll follow you.

Ad copy 2

The best thing about X isn't the audience. It's who you meet.

I'm looking for more founders building companies, taking risks, and figuring things out as they go.

Tell me what you're working on.

I'll follow along.

Ad copy 3

I'd rather know 100 great founders than have 100,000 random followers.

If you're building something you actually care about, introduce yourself.

I want more people here to root for.

Ad copy 4

Networking sucks. Making friends with people building cool brands doesn't.

If you're a founder, entrepreneur, or business owner doing real work, say hello.

I'm looking for more people to follow and support.

Ad copy 5

You don't need to be famous on X. You just need to be interesting to the right people.

Tell me what you're building.

I'll follow you and support it.

Ad copy 6

I have enough content in my feed. I want more builders.

People with customers. Problems. Employees. Big ideas. Bad days. Good months.

If that sounds like you, say hello.

Ad copy 7

Follower count might be the least interesting thing about you.

What are you building? Who are you helping? What are you obsessed with right now?

I'm looking for more founders worth following.

Ad copy 8

Most people come to X looking for an audience. I'm looking for relationships.

If you're building something, tell me about it.

I'll check it out, follow along, and support where I can.

Ad copy 9

I want my feed to feel less like social media and more like a room full of founders.

Smart people doing good work, sharing what they learn, and helping each other win.

If you belong in that room, say hello.

Ad copy 10

This ad isn't asking you to buy anything.

I'm just looking for more founders worth knowing. If you're building a business and doing work you're proud of, tell me what it is.

I'll follow you.

Ad copy 11

I'm looking for the founder who is building something great.
The one with real customers, real problems, and zero interest in pretending everything is perfect.
If someone immediately came to mind, tag them.
I want more of those people in my feed.

Ad copy 12

Everyone knows one entrepreneur who is way better at building a business than building an audience.
That's who I want to meet.
Founders with customers, employees, momentum, and something worth paying attention to.
Tag your favorite entrepreneur on X so I can follow them.

Ad copy 13: No Gurus

Send me the people actually running companies.

I don't need another person teaching people how to become entrepreneurs.
I want the people actually doing it.
Running the company. Making payroll. Losing sleep. Winning customers. Showing up Monday.
Tag the founder I should know.

Ad copy 14: Your Friend

The one who won't shut up about their business.

You know that friend who somehow turns every dinner into a conversation about their business?
Perfect.
Send them my way.
I'm looking to connect with more founders who are genuinely obsessed with what they're building.

Ad copy 15: Builders Wanted

Founders, agency owners, and business owners only.

I want more people in my feed who are building companies, not personal brands about building companies.
Agency owners. Service businesses. Founders. Operators.
If you know someone doing great work that more people should know about, tag them.
I'll check them out.

Want the whole process in one article? Read X (Twitter) Ads for Beginners: The 2026 Step by Step Guide on the AutomationLinks blog.