CRM and Email Follow-up course cover

Free coaching module

CRM and Email Follow-up

My GoHighLevel walkthrough, from getting started to forms, plus the first follow-up emails I send to new leads and my 26 email framework.

10 lessons From Brad Smith Unlocked

What's inside

  1. 1HighLevel: getting startedVideo
  2. 2HighLevel: contactsVideo
  3. 3HighLevel: automationsVideo
  4. 4HighLevel: opportunitiesVideo
  5. 5HighLevel: calendarsVideo
  6. 6HighLevel: formsVideo
  7. 7Follow-up email 1
  8. 8Follow-up email 2
  9. 9Follow-up email 3
  10. 10My 26 email follow-up framework

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Lesson 1 of 10

HighLevel: getting started

Watch the video, then come back for the next lesson.

Next: HighLevel: contacts →

Lesson 2 of 10

HighLevel: contacts

Watch the video, then come back for the next lesson.

Next: HighLevel: automations →

Lesson 3 of 10

HighLevel: automations

Watch the video, then come back for the next lesson.

Next: HighLevel: opportunities →

Lesson 4 of 10

HighLevel: opportunities

Watch the video, then come back for the next lesson.

Next: HighLevel: calendars →

Lesson 5 of 10

HighLevel: calendars

Watch the video, then come back for the next lesson.

Next: HighLevel: forms →

Lesson 6 of 10

HighLevel: forms

Watch the video, then come back for the next lesson.

Next: Follow-up email 1 →

Lesson 7 of 10

Follow-up email 1

Subject: The Automated Follow-up Blueprint

Hello {{contact.first_name}}, it's great to meet you!

I created the Follow-up Blueprint to help you follow up with your leads using automation.

Please respond back "Hey Brad" so I can make sure you get the blueprint (it's a PDF).

Speak to you soon,

Brad Smith

[Your phone number]

Example from the Follow-up email 1 lesson

Next: Follow-up email 2 →

Lesson 8 of 10

Follow-up email 2

Subject: Re: The Automated Follow-up Blueprint

Great to have you part of AutomationLinks {{contact.first_name}}!

Here is the full guide → The Followup Blueprint

Can you respond back and tell me more about your business?

Brad Smith

www.AutomationLinks.com

[Your phone number]

P.S. Have us help you automate your follow-up by clicking here.

Example from the Follow-up email 2 lesson

Next: Follow-up email 3 →

Lesson 9 of 10

Follow-up email 3

Subject: Re: The Automated Follow-up Blueprint

Hello {{contact.first_name}}, it was great connecting yesterday. Have you had a chance to watch the marketing blueprint training yet?

If not, click this link to get the full blueprint.

I'm looking forward to learning more about your brand, do you have 30-minutes to meet? Here's my Zoom meeting link, just choose the best day/time for you.

Brad Smith

www.AutomationLinks.com

[Your phone number]

P.S. Join our nonprofit community here where we use our business referrals to help others.

Example from the Follow-up email 3 lesson

Next: My 26 email follow-up framework →

Lesson 10 of 10

My 26 email follow-up framework

This is the email framework I use to write a full automated follow-up series. Paste it into ChatGPT with your business details, or use the emails below as your template.

Generalized Email Prompt Template with Confirmation and Offer Delivery

Instructions: Use the details provided to create the first two automated emails in a series. These emails focus on confirming the recipient’s email and then delivering the promised offer. Each email should follow the structure below, ensuring clarity, brevity (9-100 words), and actionable steps. Replace placeholders with the client’s information.


Guidelines for Emails:

  1. Brevity: Keep the emails between 9-100 words for maximum engagement.
  2. Action-Oriented: Focus on a simple, clear action (e.g., replying “Yes” or clicking a link).
  3. Personalization: Use placeholders like [Name] and [Offer Name] to adapt the emails to each client’s details.
  4. Tone: Friendly and professional, emphasizing helpfulness and relationship-building.

Here’s the full sequence of automated emails expanded from the initial two confirmation and offer delivery emails. Each email remains concise (9-100 words) and follows the structure and tone you requested, focusing on engagement, clarity, and actionable steps.


Email 1: Confirmation Email

Subject Line: Let’s Confirm Your Email
Preview Line: Is this the best email to reach you?

Body:
Hi {{contact.first_name}},

It’s great to meet you!

I just wanted to confirm that this is the best email to send you the [specific offer, e.g., free guide, blueprint, video training] you requested.

Can you reply back with a quick “Yes” to let me know?

Looking forward to hearing from you,
[Your Name]
[Your Contact Information]


Email 2: Offer Delivery Email

Subject Line: Here’s Your [Offer Name]
Preview Line: As promised, here’s your guide.

Body:
Hi [Name],

Thanks for confirming!

As promised, here’s your [offer name, e.g., guide, blueprint, training video]: [Insert Link].

I’d love to hear what you think. Feel free to reply back and let me know how it helps or if you have any questions.

Talk soon,
[Your Name]
[Your Contact Information]


Email 3: Follow-Up and Feedback Request

Subject Line: Did the [Offer Name] Help?
Preview Line: Let us know your thoughts!

Body:
Hi [Name],

I hope you’ve had a chance to go through the [offer name].

Did it help you with [specific benefit, e.g., automating follow-ups, generating leads]?

Feel free to reply with any feedback or questions, I’d love to hear from you.

Best,
[Your Name]
[Your Contact Information]


Email 4: Value Addition Email

Subject Line: Here’s How Others Are Using the [Offer Name]
Preview Line: See how others are achieving great results.

Body:
Hi [Name],

I wanted to share how others are using the [offer name] to achieve great results:

  1. [Example 1: Increased leads or sales]
  2. [Example 2: Saved time or simplified processes]
  3. [Example 3: Improved ROI or productivity]

If you haven’t started yet, let me know if you have any questions. I’d be happy to help!

Talk soon,
[Your Name]
[Your Contact Information]


Email 5: Case Study Email

Subject Line: How We Helped [Client Name] Get Results
Preview Line: Could this work for you too?

Body:
Hi [Name],

Here’s how we helped [client/company] achieve [specific result, e.g., 30% more leads in a month]:

  1. [Action or change they implemented]
  2. [Specific improvement or time savings]
  3. [Revenue growth or increased efficiency]

Would you like a copy of the exact process we used? Reply and let me know.

Warm regards,
[Your Name]
[Your Contact Information]


Email 6: Invitation to Join Community

Subject Line: Ready to Join Our Community?
Preview Line: Let’s take your [goal] to the next level.

Body:
Hi [Name],

We’ve built a community of people just like you, sharing tips, resources, and insights to achieve [specific goal, e.g., better follow-ups, more leads].

All proceeds go to support our nonprofit efforts, so it’s a win-win!

Join here: [Link to Community]

Looking forward to seeing you there,
[Your Name]
[Your Contact Information]


Email 7: Educational Content Email

Subject Line: 5 Quick Tips to Achieve [Specific Goal]
Preview Line: Here’s how to take your [goal] to the next level.

Body:
Hi [Name],

I’ve put together 5 tips to help you [achieve specific goal]:

  1. [Tip 1]
  2. [Tip 2]
  3. [Tip 3]
  4. [Tip 4]
  5. [Tip 5]

Let me know which one resonates with you most, or reply if you have any questions!

Best,
[Your Name]
[Your Contact Information]


Output Guidelines:

  1. Brevity: Emails remain concise to maximize engagement.
  2. Personalization: Use placeholders ([Name], [Offer Name], etc.) to tailor emails to each recipient.
  3. Clarity and Action-Oriented: Each email includes a clear purpose and a simple CTA (reply, click, join).
  4. Relationship-Building: Emphasize helping, sharing, and providing value in every email.

Add to ChatGPT: Would you like this sequence expanded further or customized for a specific niche?


Email 8: Quick Tip Email

Subject Line: 3 Quick Tips for [Goal]
Preview Line: These might help you today.

Body:
Hi {{contact.first_name}},

If you’re looking to [specific benefit, e.g., boost leads, streamline processes], here are 3 quick tips:

  1. [Tip 1: Actionable suggestion]
  2. [Tip 2: Process improvement idea]
  3. [Tip 3: Time-saving or money-saving trick]

Which one resonates most? Reply back and let me know!

Best,
[Your Name]
[Your Website]


Email 9: Event Invitation Email

Subject Line: Join Us for [Event Name]!
Preview Line: Here’s what you can expect.

Body:
Hi {{contact.first_name}},

We’re hosting a [specific event, e.g., live workshop, webinar] on [date].

You’ll learn:

  • [Benefit 1]
  • [Benefit 2]
  • [Benefit 3]

Click here to reserve your spot: [Event Link]

Hope to see you there!

Best,
[Your Name]
[Your Website]


Email 10: Exclusive Offer Email

Subject Line: Unlock Your Exclusive [Offer Name]
Preview Line: Just for our valued members.

Body:
Hi {{contact.first_name}},

We’re offering an exclusive [specific offer, e.g., discount, free resource] to our community.

Claim your [offer name] here: [Link to Offer]

This is only available until [date]!

Best,
[Your Name]
[Your Website]


Email 11: Milestone Celebration Email

Subject Line: We Hit [Milestone]! Thank You!
Preview Line: Here’s how we’re celebrating.

Body:
Hi {{contact.first_name}},

Thanks to you, we’ve reached [specific milestone, e.g., 10,000 subscribers, 5 years in business].

To celebrate, we’re offering [specific benefit, e.g., free training, discount].

Check it out here: [Link]

Thanks for being part of our journey!

Best,
[Your Name]
[Your Website]


Email 12: Reminder Email

Subject Line: Don’t Miss Out on [Event/Offer]!
Preview Line: There’s still time to join.

Body:
Hi {{contact.first_name}},

Just a quick reminder that [specific event/offer] ends on [date].

Here’s the link to join: [Link]

Hope to see you there!

Best,
[Your Name]
[Your Website]


Email 13: Behind-the-Scenes Email

Subject Line: A Peek Behind the Curtain at [Your Business Name]
Preview Line: Here’s what’s new.

Body:
Hi {{contact.first_name}},

We’ve been working on [specific project, e.g., a new resource, product update].

Here’s a sneak peek:

  • [Detail 1]
  • [Detail 2]
  • [Detail 3]

Can’t wait to share more soon!

Best,
[Your Name]
[Your Website]


Email 14: Inspirational Email

Subject Line: [Client Name] Did It, and So Can You
Preview Line: Here’s their journey.

Body:
Hi {{contact.first_name}},

[Client Name] faced [specific challenge] but achieved [specific result] by [specific action].

Here’s what they said: “[Testimonial].”

What’s your goal? Let’s make it happen!

Best,
[Your Name]
[Your Website]


Email 15: Feedback Request Email

Subject Line: We Value Your Input!
Preview Line: Got a moment to share your thoughts?

Body:
Hi {{contact.first_name}},

We’re always looking to improve. Can you reply back with your thoughts on [specific topic, e.g., recent service, guide]?

Your feedback means the world to us!

Best,
[Your Name]
[Your Website]


Email 16: Holiday Greeting Email

Subject Line: Happy [Holiday Name]!
Preview Line: Wishing you joy and success.

Body:
Hi {{contact.first_name}},

From all of us at [business name], Happy [Holiday Name]!

We’re grateful to have you as part of our community.

Best wishes,
[Your Name]
[Your Website]


Email 17: Weekly Update Email

Subject Line: This Week at [Business Name]
Preview Line: What we’re working on.

Body:
Hi {{contact.first_name}},

Here’s what’s happening this week:

  • [Update 1]
  • [Update 2]
  • [Update 3]

Looking forward to connecting!

Best,
[Your Name]
[Your Website]


Email 18: Social Proof Email

Subject Line: See What [Client Name] Achieved
Preview Line: Their success can be yours too.

Body:
Hi {{contact.first_name}},

[Client Name] recently [specific achievement, e.g., doubled their sales].

Here’s their feedback: “[Testimonial].”

Ready to achieve similar results? Let’s chat!

Best,
[Your Name]
[Your Website]


Email 19: Ask Me Anything Email

Subject Line: What’s Your Biggest Question About [Topic]?
Preview Line: I’d love to help.

Body:
Hi {{contact.first_name}},

What’s your biggest question about [specific topic, e.g., automation, scaling your business]?

Reply back, and I’ll personally answer.

Looking forward to hearing from you,
[Your Name]
[Your Website]


Email 20: How-To Email

Subject Line: How to [Achieve Specific Goal]
Preview Line: Step-by-step guidance.

Body:
Hi {{contact.first_name}},

Here’s how you can [achieve specific goal]:

  1. [Step 1]
  2. [Step 2]
  3. [Step 3]

Try it out and let me know how it works for you!

Best,
[Your Name]
[Your Website]


Email 21: Personal Story Email

Subject Line: My Journey to [Specific Goal]
Preview Line: Lessons learned along the way.

Body:
Hi {{contact.first_name}},

When I started [specific task, e.g., automating follow-ups], I faced [specific challenge].

Here’s how I overcame it:

  1. [Step 1]
  2. [Step 2]

Now, [specific positive result]. What’s your biggest challenge? Let’s tackle it together!

Best,
[Your Name]
[Your Website]


Email 22: Question Email

Subject Line: What’s Your Biggest Struggle Right Now?
Preview Line: Let’s talk about it.

Body:
Hi {{contact.first_name}},

If you could solve one problem in your [business/life], what would it be?

Reply back, I’d love to help.

Best,
[Your Name]
[Your Website]


Email 24: Quick Win Email

Subject Line: Try This Quick Hack for [Specific Goal]
Preview Line: See results fast.

Body:
Hi {{contact.first_name}},

Here’s a quick hack to [specific benefit, e.g., boost productivity, increase leads]:

[Actionable advice].

Give it a try and let me know how it works!

Best,
[Your Name]
[Your Website]


Email 25: Checklist Email

Subject Line: The Ultimate Checklist for [Specific Goal]
Preview Line: Make sure you’re on track.

Body:
Hi {{contact.first_name}},

Use this checklist to [specific benefit]:

  • [Item 1]
  • [Item 2]
  • [Item 3]

What’s missing from your process? Let’s discuss.

Best,
[Your Name]
[Your Website]


Email 26: Thank You Email

Subject Line: Thanks for Being Part of [Business Name]!
Preview Line: We appreciate you.

Body:
Hi {{contact.first_name}},

Just a quick note to say thank you for being part of [business name].

We’re here to help you [specific benefit, e.g., grow your business, save time].

Best,
[Your Name]
[Your Website]


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