YouTube Video Frameworks

Thumbnail

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• My YouTube Thumbnail Designer: fiverr.com/freelancers/designlab4 (http://fiverr.com/freelancers/designlab4)

Video Editor

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Camera/Mic

• Best choice: https://store.dji.com/product/osmo-pocket-3-creator-combo?vid=153321
• Low cost Mic I recommended: https://www.amazon.com/gp/product/B0C7BQY9HG
• Tripod I recommended: https://www.amazon.com/gp/product/B0B4WY45Y4

Copy/Paste This Script For Yourself!

Identify a Pain Point or Need

• Add Empathy: Start by empathizing with the viewer's situation to establish a connection. Use language that resonates with their experience or challenges.

Introduction

• Build Credibility: Briefly mention your expertise or experience relevant to the audience's needs. This helps in building trust and authority.

Address Specific Pain Points

• Use Examples: Incorporate real-life examples or scenarios that the audience might be facing. This makes your points more tangible and relatable.
• Visual Aids: If possible, use visual aids or graphics to illustrate these pain points for greater impact.

Share a Recent Success Story

• Storytelling Elements: Enhance the story with elements of storytelling such as the challenge faced, the solution you provided, and the results achieved. This makes the story more engaging.
• Testimonials or Evidence: Include client testimonials or quantifiable evidence of success to add authenticity.

Call to Action

• Simplify the Process: Ensure the call to action is clear and the process to fill out the form is straightforward. You might want to briefly mention the kind of questions the form will cover to prepare them.

Helpful Framework:

1. Hook: Grab attention right away with a bold statement or question that resonates with the target audience.
2. Proof: Establish credibility by sharing results, experiences, or qualifications, helping viewers trust the message and see the relevance.
3. Promise: Outline what the viewer will gain or learn from the video, keeping them engaged by providing a clear takeaway or benefit.
4. Education: Deliver valuable, actionable content, teaching something useful that viewers can apply immediately. This section is the meat of the content, where you break down steps, tips, or insights.
5. Call to Action: Encourage viewers to take action, whether it’s subscribing, downloading a resource, or applying what they learned.

Welcome Video Prompt for ChatGPT

"I’d like to create a short and engaging welcome video for my [website homepage/YouTube channel] that introduces my business, connects with my audience, and encourages them to take action. Please help me craft a script based on the following details:

1. Identify the Audience’s Pain Points or Needs

• What my audience struggles with: [Examples of challenges or problems your audience faces]

• How my business addresses these: [Brief description of the solutions or services you offer] 2. Add Empathy and Connection

• How I can empathize with their situation: [A relatable statement or acknowledgment of their struggles] 3. Introduction and Credibility

• My name: [Your Name]

• My business: [Your Business Name]
• What I do: [Brief description of your services or products]

• Experience or expertise: [What qualifies you to help, e.g., years of experience, number of clients helped] 4. Address Specific Pain Points

• Scenarios or examples your audience might relate to: [Real-life examples of challenges they face]

• Visual aids or storytelling elements (if applicable): [Ideas for graphics, testimonials, or scenarios you’d like included] 5. Share a Recent Success Story

• A specific success story to share: [Overview of a client or project success, including the problem, solution, and results]

• Testimonials or evidence: [Any client feedback or measurable results to include] 6. Call to Action

• What I want viewers to do next: [e.g., 'Sign up for a consultation,' 'Download a free guide,' 'Contact me.']

• How they can get started: [Simplify the process, e.g., 'Click the link below to fill out a quick form.'] 7. Tone and Style

• How I want the tone to feel: [e.g., friendly, professional, approachable, inspiring]

• Any specific phrases or language I’d like included: [Optional: specific wording you’d like to use]

Please craft a compelling, easy-to-follow script with these details. Keep the tone inviting and the message concise to ensure it resonates with my audience and drives action."

This structure helps keep your videos compelling, trust-building, and actionable, drawing viewers back for more value each time.

If you need any help, reply to any of my emails.

Example: https://www.automationlinks.com/join

Tips for Customization:

1. Tone: Keep the tone conversational and approachable.
2. Length: Aim for 60-90 seconds to keep it concise.
3. Personalization: Use specifics that resonate with your audience’s needs and pain points.
4. Visuals: Suggest smiling, using hand gestures, and maintaining eye contact with the camera.
5. Call to Action: Clearly state what they should do next (e.g., confirm their email, join a community, or schedule a call).
6. Timestamp Length: Make sure to add a timestamp of how long the video is on the thumbnail, the shorter the better. If someone plays the video, next time they are on YouTube they will see your other videos as recommended which serves as another follow-up.

My Video Script Prompt

Opening Hook (0:00-0:05)

Start with a compelling fact, question, or statement that grabs attention. For example:

• "Did you know most customers need [specific number] interactions before making a purchase?"
• "Have you been struggling to [address a specific pain point]?"

Introduction (0:06-0:15)

Introduce yourself and your business, briefly explaining what you do and your expertise. For example:

• "Hi, I’m [Your Name], owner of [Your Business Name]. We’ve been helping [specific audience] with [specific service] for [time frame]."
• "I’ve helped [number of businesses/customers] achieve [specific outcome or result]."

Lead Magnet/Offer Mention (0:16-0:25)

Highlight the resource or solution you’re providing, and how they can access it:

• "I just sent you our [specific lead magnet or offer, e.g., 'Free Marketing Blueprint'] to your email. Check your inbox and confirm to access it!"
• "This [lead magnet/offer] is designed to help you [specific outcome, e.g., 'get more leads and sales with ease.']"

Pain Points & Value Proposition (0:26-0:45)

Address a common challenge your audience faces and show how your solution resolves it:

• "One of the biggest challenges I’ve seen is [specific pain point, e.g., 'losing leads because of poor follow-up.']"
• "That’s why we focus on [your unique solution, e.g., 'automating follow-ups across email, social media, and ads.']"

Call to Action (0:46-1:00)

Encourage them to take the next step and emphasize the value of your offer:

• "If you’re ready to [specific benefit, e.g., 'automate your marketing and increase leads'], join our [community/program] below."
• "You’ll get access to [specific value, e.g., 'blueprints, guides, and courses to scale your business.']"

Closing (1:01-1:08)

End with a friendly, confident close:

• "If you need help, feel free to reach out to our team, we’d love to learn about your business and help you grow."
• "Thanks for watching, and I can’t wait to connect with you soon!"

Video Script Prompt for ChatGPT

"I’m looking to create a short video (60-90 seconds) for my business that highlights my [lead magnet/offer], addresses my audience’s pain points, and encourages them to take action. Here’s some information about my business and audience:

1. Introduction

• My name: [Your Name]
• Business name: [Your Business Name]
• What I do: [Brief description of your business/services]
• How long I’ve been doing this: [Time frame]

• My target audience: [Who you help] 2. Lead Magnet/Offer

• What I’m promoting: [Lead magnet, freebie, offer, course, etc.]

• What it helps people achieve: [Specific outcome or value]

• How they can access it: [Steps, e.g., 'Check your email' or 'Sign up below.'] 3. Pain Points

• Common challenges my audience faces: [Specific pain points your product/service addresses]

• How my solution helps: [Your unique approach or benefit] 4. Call to Action

• What I want viewers to do next: [e.g., 'Sign up,' 'Join our community,' 'Schedule a call.']

• Additional benefits for taking action: [e.g., 'Get access to resources, guides, or exclusive support.']

Please help me craft a compelling, easy-to-follow script with these details. Keep the tone conversational, approachable, and tailored to my audience’s needs."

Framework for YouTube Ads

1. Hook (0-5 seconds)

• Grab attention with a strong pattern interrupt.

• Use humor, a bold statement, or a question targeting the audience’s pain point. 2. Story (6-30 seconds)

• Introduce yourself and your business.

• Briefly share credibility and experience (1-2 sentences).

• Highlight the audience’s pain points and relate them to your solution. 3. Case Study or Social Proof (31-45 seconds)

• Share a quick success story or example of results you’ve delivered.

• Incorporate testimonials or metrics. 4. Educate (46-60 seconds)

• Address common myths or problems.

• Share 1-3 actionable tips or insights. 5. Call to Action (61-90 seconds)

• Encourage viewers to take the next step (e.g., click the link, sign up, or learn more).

• Overcome skepticism with transparency (show what happens next).
• Add urgency (e.g., limited time, exclusive offer). 6. Horizontal and Vertical

1. Create 1-3 horizontal videos
2. Create 1-3 vertical videos less than 60 seconds

Here are a few examples:

Script 1: E-commerce Business (Selling Products)

Hook:

• "Tired of spending too much on [product category] that just doesn’t last?"

Story:

• "Hi, I’m [Your Name], founder of [Brand Name]. We know how frustrating it is to waste money on [problem, e.g., overpriced gym gear]. That’s why we created [Product Name], the [unique benefit, e.g., only gym bag with a lifetime guarantee]."

Case Study:

• "Just last month, Sarah ditched her old bag, tried ours, and said it’s the best [product category] she’s ever owned!"

Educate:

• "Here’s why it works: (1) Built with indestructible materials. (2) Designed to fit all your essentials. (3) Comes with a lifetime guarantee."

Call to Action:

• "Click below to see why thousands are switching to [Brand Name]. Don’t wait, get yours today before it’s gone!"

Script 2: Coaching/Consulting Business

Hook:

• "Still stuck Googling how to [problem, e.g., scale your business]?"

Story:

• "I’m [Your Name], and I help [target audience] achieve [desired result, e.g., 7-figure revenue] without the guesswork. Over the last [X years], I’ve helped [number] of businesses like yours get [specific result]."

Case Study:

• "For example, one client went from [starting point, e.g., struggling with zero sales] to [success, e.g., a $50K/month business] in just 6 months."

Educate:

• "Here’s the secret: (1) Nail your offer. (2) Automate your follow-ups. (3) Focus on high-value clients."

Call to Action:

• "Click the link to get my free blueprint and see how you can start scaling today. Spots are limited, so don’t miss out!"

Script 3: Local Business (Service-Based)

Hook:

• "Hate waiting hours for [service, e.g., plumbing help]?"

Story:

• "Hi, I’m [Your Name], owner of [Business Name]. For [X years], we’ve been helping [city] residents get [service, e.g., quick and reliable plumbing solutions]. We know how stressful it is when [pain point, e.g., your sink won’t drain]."

Case Study:

• "Just last week, we helped [Customer Name] fix their [problem, e.g., clogged drain] in under an hour."

Educate:

• "Here’s how we make it easy: (1) Schedule online in seconds. (2) Get fast service. (3) Enjoy peace of mind with our [unique benefit, e.g., 30-day guarantee]."

Call to Action:

• "Click below to book your appointment now. Limited same-day slots available!"

Prompts for Creating YouTube Ads

1. For E-commerce Businesses: "Help me create a fun and engaging YouTube ad for my e-commerce business. Here’s the info:

• Product: [Your Product Name]
• Target audience: [Who it’s for]
• Pain points: [Challenges it solves]
• Unique benefits: [Why it’s better]
• Success story/testimonial: [Optional: share one if you have it]
• Call to action: [What you want viewers to do next]"

1. For Coaches/Consultants: "I want to create a short, personal YouTube ad to promote my coaching/consulting services. Include:

• My name: [Your Name]
• Target audience: [Who you help]
• Pain points: [Challenges your audience faces]
• Success story or result: [A client success example]
• Call to action: [What viewers should do next]"

1. For Local Businesses: "Help me craft a YouTube ad for my local [business type] that’s fun and relatable. Details:

• Business name: [Your Business Name]
• Target audience: [Your local customers]
• Pain points: [Common frustrations you solve]
• Unique benefits: [What makes your service better]
• Call to action: [How to book or contact you]"

These are the two videos I think matter most on a YouTube channel: a welcome video and a follow-up video that teaches and builds trust.

Set up your channel

• Use the same profile picture on every channel so people know it is you.
• On the Home tab, set your channel trailer for people who have not subscribed. I call it the welcome video.
• Set a featured video for returning subscribers, with a link to your business.

Video 1: The welcome video (1 to 3 minutes)

1. Welcome them and tell them who you are.
2. Tell them how you can help.
3. Give them a reason to trust you, like reviews or case studies. Keep it short.
4. Ask them to subscribe, click the link, watch another video, or leave a comment.
5. Tell them what happens next, like when you post and how to get your newsletter.

Use the Make a welcome video lesson above for the script and the ChatGPT prompt.

Video 2: The follow-up video (5 to 15 minutes)

This is the video you send people to from your website forms and your automated emails. When they press play, YouTube starts recommending your other videos to them too.

1. Pain: start with their problem.
2. Authority: introduce yourself quickly.
3. Education: teach 3 to 6 tips they can use.
4. Story: share a case study or review, what they struggled with, and how you helped.
5. Call to action: tell them the next step.
6. Expectation: tell them what happens after they click.

Put the length on the thumbnail so people know it will not take long. You can shoot it on your phone, just keep it horizontal.

Read the full guide on the AutomationLinks blog.

Copy this prompt into ChatGPT, fill in the brackets, and it will research and write a YouTube title that people actually search for.

Watch how I use it on X: X video
Watch how I use it on YouTube: YouTube Short

AI PROMPT:

I want you to act as a YouTube SEO expert, Google search expert, AI search optimization expert, viral hook strategist, and direct response copywriter.

Your goal is to help me create the best possible YouTube title for my video so it can get more views, rank higher on YouTube, show up in Google search, appear in AI search results, attract the right audience, and generate more leads, traffic, and sales for my business.

Do deep research before giving me the final title recommendations.

My Video Information

Video topic:
[INSERT YOUR VIDEO TOPIC HERE]

What the video teaches or shows:
[EXPLAIN WHAT HAPPENS IN THE VIDEO]

Ideal viewer:
[DESCRIBE YOUR TARGET AUDIENCE]

Business goal of the video:
[GET MORE LEADS / WEBSITE TRAFFIC / SALES / EMAIL SIGNUPS / BOOKINGS / BRAND AWARENESS]

Competitors or similar videos I want to beat:
[PASTE 3 TO 10 COMPETING YOUTUBE VIDEO LINKS OR TITLES]

Important stats, claims, examples, or hooks from my video:
[INSERT IMPORTANT DETAILS, RESULTS, NUMBERS, OR UNIQUE ANGLES]

1. Research What People Are Actually Searching For

Find the most relevant keywords, search terms, and phrases around this topic.

Look at the following:

1. YouTube search intent
2. Google search intent
3. Suggested searches
4. People Also Ask style questions
5. Beginner questions
6. Buyer-intent keywords
7. Problem-aware keywords
8. How-to keywords
9. Comparison keywords
10. AI search-friendly phrases
11. High-click curiosity phrases

Break the keywords into the following categories:

1. Beginner searches
2. How-to searches
3. Problem-based searches
4. High-intent buyer searches
5. Trending or viral angle searches
6. SEO and Google search opportunities
7. YouTube-specific search opportunities

2. Analyze The Competing Titles

Review the competing videos I provided.

Tell me the following:

1. What titles are too generic
2. What titles are ranking well
3. What hooks they are using
4. What keywords they repeat
5. What emotional triggers they use
6. What is missing from their titles
7. How my title can be different but still searchable
8. How I can make my title stronger without copying them

The title you create should not be exactly the same as any existing title. It needs to be unique, but still based on phrases people are actively searching for.

3. Create Multiple Title Angles

Give me at least 25 YouTube title options.

Organize them by the following angles:

1. Search-based titles
2. Curiosity-based titles
3. Beginner-friendly titles
4. Authority/expert titles
5. Contrarian titles
6. Speed/result-based titles
7. Problem/solution titles
8. Lead generation titles
9. AI search optimized titles
10. Viral/clickable titles

Each title should balance the following:

1. Search volume
2. Clickability
3. Clarity
4. Specificity
5. Business intent
6. Emotional pull
7. YouTube SEO
8. Google SEO
9. AI search visibility

4. Score Each Title

Create a table and score each title from 1 to 10 for the following:

1. YouTube SEO potential
2. Google search potential
3. Click-through rate potential
4. Lead generation potential
5. Clarity
6. Uniqueness
7. Shareability

Then give each title an overall score.

5. Pick The Best Title

Choose the top 3 titles and explain why they are the strongest.

Then pick the single best title.

Before finalizing, question your own answer from the following angles:

1. Are people actually searching for this?
2. Is the title too broad?
3. Is the title too niche?
4. Is the title clear enough?
5. Is it clickable without sounding fake?
6. Does it include the main keyword?
7. Would a beginner understand it?
8. Would a business owner care?
9. Could it rank on Google?
10. Could it rank on YouTube?
11. Could it attract leads, not just views?
12. Is it different enough from the competitors?
13. Does it match the actual video content?

6. Give Me The Final Package

After choosing the best title, give me the following:

1. Best YouTube title
2. Backup title
3. More clickable version
4. More SEO-friendly version
5. More beginner-friendly version
6. More advanced/business-owner version
7. Best URL slug
8. Best YouTube description opening
9. Best pinned comment
10. Best thumbnail text
11. Best 5 chapter titles
12. Top 10 keywords to include in the description
13. Top 5 questions the video should answer for AI search

Make sure the final title is not just catchy. It should be something people are actively searching for and something that can help me get more YouTube views, Google search traffic, AI search visibility, website visitors, and leads.

Do not give me generic titles. Think like a YouTube strategist, SEO expert, business owner, and customer all at the same time.

Final output should be clear, ranked, and easy for me to use.

Want more on SEO? Read the AutomationLinks blog.

After you hit publish, these are the steps I follow to get more views, show up in Google and AI search, and turn viewers into leads.

Step 1: Optimize the video

• Description with a short bio. Add a few lines about you and your company, almost like a Wikipedia entry. AI search tools pull from authority, so the more videos carry your bio, the more they remember your name and brand.
• Chapters. Write timestamps and chapters using the words your ideal customers search for. They help people skip ahead and they can show up in search.
• Thumbnail. Make one in Canva or ChatGPT, or hire a pro on Fiverr so it really sticks out.
• Playlist. Add every video to a playlist with an SEO friendly title and description, so one video leads to the next.
• Collaborator. If you have a business channel, add it as a collaborator for extra reach.
• Tags. Less important now, but I still paste my transcript into ChatGPT and ask for 15 tags written as search terms.
• The secret: set the category to Education, make it a how to video, and list the problems you solve as "How do I..." and "How should I..." questions.
• End screen. Ask them to subscribe and point them to the next video or playlist.
• Same day, same time. Publish on a set schedule every week so it feels like a show people come back to.

Step 2: Turn the video into a blog post

1. Have AI turn your transcript into a blog post, using the same words you said in the video.
2. Use the exact same title as the YouTube video.
3. Embed the YouTube video in the post so they get indexed together.
4. Request indexing in Google Search Console and in Bing Webmaster Tools. Fix any errors it shows, or ask the person who manages your site.

Step 3: Tease it on X and LinkedIn

Post an educational post on X and LinkedIn the morning the video goes out. When the video launches, add it in the first comment as a supporting video. Those clicks come from trusted sites and help with SEO.

Step 4: Run a YouTube ad as a recommended video

I do not like ads that play before someone else's video. I run in feed ads that show up as a recommended video next to or after videos my ideal customer already watches.

1. Set up a Google Ads account and make sure your tracking and conversions are working in Tag Manager. If you are not sure, hire a pro.
2. Create a new YouTube campaign for video views, choose auction, and set a small daily budget (I started with $5 a day).
3. Use in feed ads only, turn off the display network, and pick your country and language.
4. Add your other videos so they get recommended too.
5. Under content targeting, add keywords, your website, competitor websites, and topics from ChatGPT.
6. Under placements, add channels and specific videos your ideal customer watches, so your video shows up next to them.
7. Label everything so you know which video is which when you compare results.