Organic Content Calendar course cover

Free coaching module

Organic Content Calendar

A simple weekly posting calendar you can repeat every month to stay consistent and build authority, with real post examples.

2 lessons From Brad Smith Unlocked

What's inside

  1. 1Your weekly posting calendar
  2. 2Post examples

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Lesson 1 of 2

Your weekly posting calendar

Example from the Your weekly posting calendar lesson

Reference this link for the full detailed strategy

Week 1:

Monday:

  • Morning (9 AM - 12 PM PDT): Motivational Quote or Insight
  • Share a motivational quote that aligns with your brand’s values.
  • Example: "Success is not the key to happiness. Happiness is the key to success." - Albert Schweitzer
  • Tip: Keep it short, impactful, and relatable. Use hashtags like #MondayMotivation.
  • Visual: Use Canva to design a visually appealing background with bold text.
  • Afternoon (3 PM - 6 PM PDT): Weekly Goals
  • Outline your goals for the week and encourage followers to share theirs.
  • Example: "This week, we’re focusing on enhancing our customer experience. What are your goals?"
  • Tip: Use action-oriented language and ask engaging questions.
  • Visual: Use a template with checkboxes or progress bars to showcase goals.

Tuesday:

  • Morning: Engagement Question
  • Ask a thought-provoking question to increase engagement.
  • Example: "What’s one habit that transformed your productivity?"
  • Tip: Frame the question to invite participation and use emojis.
  • Visual: Create a simple text-based image, or use a GIF for added attention.
  • Afternoon: Industry News/Trends
  • Share an industry update or trend with your unique perspective.
  • Example: "The latest AI tool is changing the game. Here’s what you need to know."
  • Tip: Provide a concise summary with your expert take, and use relevant hashtags.
  • Visual: Include relevant charts, graphs, or screenshots in a professional style.

Wednesday:

  • Morning: Educational Thread
  • Share a step-by-step guide or insights relevant to your audience.
  • Example: "How to create a winning content strategy in 5 steps:(1/5)"
  • Tip: Break down complex info into digestible parts and use emojis.
  • Visual: Include screenshots, infographics, or short videos for each point.
  • Afternoon: Personal Story
  • Tell a personal story to connect with your audience.
  • Example: "When I started my business, I faced this challenge…"
  • Tip: Use storytelling techniques (setup, conflict, resolution) and keep it relatable.
  • Visual: Use personal photos or a narrated video. Add text overlays for emphasis.

Thursday:

  • Morning: Infographic/Listicle
  • Create a visually engaging list or infographic.
  • Example: "Top 5 Tools for Time Management: 1. Trello 2. Asana…"
  • Tip: Use numbered lists or bullet points and keep the text concise.
  • Visual: Use bright colors and icons. Tools: Canva, Piktochart.
  • Afternoon: Poll
  • Conduct a poll to increase interaction.
  • Example: "Which social media platform do you find most effective for business?"
  • Tip: Keep the question clear and straightforward.
  • Visual: Create a graphic displaying the poll question and options.

Friday:

  • Morning: Behind-the-Scenes Story
  • Share a personal or work-related story to connect with your audience.
  • Example: "Here’s how we brainstorm content ideas!"
  • Tip: Be genuine, add humor where appropriate, and keep it light-hearted.
  • Visual: Use candid photos or a short video. Add captions to enhance storytelling.
  • Afternoon: Fun Fact or Light-hearted Content
  • Share something fun or quirky about your brand.
  • Example: "Did you know? The first website ever created is still live today!"
  • Tip: Keep the tone light, humorous, and fun with emojis.
  • Visual: Use colorful, playful visuals or animations.

Saturday:

  • Morning: User-Generated Content
  • Feature a post from a follower, thanking them for their support.
  • Example: "Huge shoutout to @username for sharing their success story!"
  • Tip: Always tag the user and express genuine appreciation.
  • Visual: Use screenshots or share the original post. Add your branding elements.
  • Afternoon: Follower Feature
  • Highlight a success story from one of your followers using your product/service.
  • Example: "We love seeing @username’s journey with our tool!"
  • Tip: Express genuine excitement and include a call to action.
  • Visual: Use a split-screen showing both the follower’s and your content.

Sunday:

  • Morning: Reflective Insight
  • Share a lesson or achievement from the week.
  • Example: "This week taught us the importance of adaptability in business."
  • Tip: Be authentic, open, and encourage others to reflect on their week.
  • Visual: Use images or videos that evoke emotion. Add text overlays to emphasize the message.
  • Afternoon: Preview Next Week
  • Tease upcoming content or projects.
  • Example: "Next week, we’re launching something exciting! Stay tuned."
  • Tip: Build anticipation with phrases like "coming soon."
  • Visual: Create a teaser video or image with blurred elements to spark curiosity.

Weeks 2-4:

Repeat the schedule above for Weeks 2, 3, and 4 with minor tweaks to content details. Use different motivational quotes, engagement questions, or industry trends, but keep the structure consistent to streamline content creation and ensure balanced engagement throughout the month.

Next: Post examples →

Lesson 2 of 2

Post examples

Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson
Example from the Post examples lesson

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