Top Posts for Ads

The Strategy:

If you can keep the users on X you'll be able to keep your cost per click low. My strategy is to always have them click to my bio or click to my DM. If you absolutely do not want to do this you can have them click a link to your landing page.

I add my X handle or DM link in the website link area with a call to action headline including DM me or Follow me.

1. Personal Story Ad

Start with a relatable hook to grab attention. Share a challenge or struggle that connects with your audience, like falling behind in your field. Then, introduce your transformation. Finally, inspire action with a clear takeaway to get them to engage or follow you.

2. Free Cheat Sheet Ad

Offer your audience a free cheat sheet that solves a common problem they face. Highlight its simplicity and value: “Get my guide to mastering [topic] in just minutes!” Keep the tone inviting and action-driven, encouraging them to click and download. Providing quick wins builds trust and positions you as an expert.

3. Short Educational Video Ad

Create a short educational video that delivers quick, actionable value. Focus on one key point or tip your audience can implement immediately. Use a concise script to keep it engaging. End with a friendly call to action, like, “Follow me for more tips!” Videos build trust and establish you as an expert in your field.

4. Carousel Ad Teaching Lesson

Design a carousel ad that breaks down a valuable lesson step by step. Each slide should cover one point, using clear visuals and concise text. Start with a bold hook on the first slide to grab attention, then guide the audience through the process. End with a final slide that includes a call to action, like, “Swipe to learn, save to remember, and take action today!”

Hey team, we have made a template you can use to copy in your own carousel ads in Canva. Click this link, and then click on "file" and click on "make a copy" to add your own twist.

Canva Template: https://www.canva.com/design/DAGZ1bWGz5Y/Z--0BHblqQOtpydQUaqL-g/edit?utm_content=DAGZ1bWGz5Y&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Prompt Examples: https://docs.google.com/document/d/1-wg8uNTbKi1krkG2pg1ftXfmQkcJUP0GKyya0t6jeyE/edit?usp=sharing

Tell A Story

Use this ad to tell a story of what to expect when someone clicks on the link. This will save you ad dollars and clicks from people that don't want to work with you.

Carousel 1 example

Carousel 2 example

Carousel 3 example

Carousel 4 example

Carousel 5 example

Carousel 6 example

Send us yours so we can check it out and leave a quality comment on it!

Hey team, as we are studying what's working on X right now we are seeing "post expands" as the most important.

You want someone to either open up the image, click on the video or click on "show more."

We want to be strategic with the hook in the first sentence, but also with the hook right before "show more"

I've calculated 20 different post and the average is this:

• Character Count: 238
• Word Count: 41-58

It's going to depend on how you structure your posts. If you have long paragraphs you'll get more words in before show more. If they are short sentences you'll have less words.

You can use a software like Hypefury to test it and figure out the perfect length.

Go back and adjust the hook right before the show more button to make them want to expand it and see what else the post says.

Here's the test post: https://x.com/bradsmithrm/status/1867580247572721759

If the organic post gets good engagement, turn it into an ad.

Hope this helps!