Build a Personal Brand Website With AI

Why a personal brand website used to take too long

I've had the same problem a lot of people have. I wanted my personal brand out there on my own website, I wanted it done right, and I wanted it done quickly. Back in the day, you had to do that yourself in a website editor, pay $30 a month, figure it out, and wait.

That wait is what stops most people. Now I can do it in a few prompts, and in minutes.

What I built with five Grok Bot prompts

With five prompts on Grok Bot, I built a Linktree-style page that replaces Linktree, plus a website, and I had my own personal site in less than five minutes. It also did the SEO, set up the pixels, and set up the tracking.

If you do it right, you can also get your page found in AI search results like ChatGPT. I turned what I used into a Grok Bot template I can share. Comment bot on the YouTube video, and somebody from my team will send it over.

Here's how it works. You give it an example design. You give it your social media channels. If you're already using AI, it should know a little about you. If not, give it more info so it can write the page in your voice.

What should go on your personal brand website

On my site, it added my YouTube channel and told the story of where I started at age 15, the businesses and nonprofits I built, and what I'm doing now. Then it added a simple opt-in so people can subscribe to my newsletter, follow me on other social channels, and even purchase my two main products, one to help people get more followers with ads, and a one-on-one consulting call.

Grok Bot also added a hover animation when I scroll, connected the site with Stripe, and gave me ideas for what else to add. You want inner pages too, not just one link page, so you can show up in search and start answering the questions people are already asking in Google or ChatGPT.

Make the site fast and easy for AI to find

In the template rules, I also said to make sure the page ranks well on PageSpeed and loads really fast. That's what helps you get more visitors.

There's something new here too: agentic browsing. You can make your site agent-ready, which means AI bots can find it, so you can show up at the top of ChatGPT, Claude, and other AI services.

Show up when someone searches your name

I went to Google, searched my name, and my website was already showing up. It didn't look that good yet. Other results had a profile picture and an icon, and I wanted the same thing. So I asked Grok Bot to take my social media profile picture and put it in the Google search results.

I also had it set up Google Analytics, Google Search Console, Bing, and connect them with Google Tag Manager. You should always set this up, so if anyone comes to your site, you can retarget them later with advertising for your personal brand. That's the same idea behind retargeting ads: stay in front of people after they visit.

Then connect your domain, have it handle the DNS, and even set up an email address. In Google Search Console, connect your social accounts. I've got Instagram, YouTube, and X on mine. When someone looks for your name, your personal brand, or your company, those profiles start showing up too. It was already pulling in my YouTube channel, my X account, and which YouTube videos were doing the best, and I link those back on the page.

The same thing can happen in ChatGPT when someone looks you up: your profile picture, your name, and your background can be pulled from this new Linktree-style personal brand website.

What it costs, and what to do next

The site itself is $0. I pay for my Grok Bot subscription and my domain, which is $20 a month. From there, you don't need WordPress, Wix, or Squarespace. You can host it with Grok Bot, and they'll take care of changes you want later.

I'm also going to film short videos with my phone that answer the same questions on the site, so I can show up on YouTube, X, and LinkedIn as the person answering them and building those relationships.

If this is useful, subscribe on YouTube. In the next video I'll show you how I'm using Grok Bot to edit my videos, including captions, icons, and trims so there are no boring parts to sit through. And if you want this exact Grok Bot to plug into your business, comment bots on the video.